40 year-old Josh (Jason Stuart) is a mild-mannered gay caterer who came to LA from Cleveland ten years earlier with his significant other, Lyle (Rusty Updegraff). While Lyle has eased comfortably into the LA lifestyle, Josh is still a Midwesterner at heart, and he becomes aware of just how far off base he is when he learns Lyle has been having an affair. He spots Lyle being sexually serviced by a man in the front seat of his red Jaguar convertable and Lyle is tossed out of Josh’s house and his life. Now he finds he's out of step with the Hollywood dating scene. Encouraged by an assortment of cameo players including his sister Leslie (Alexandra Paul), Josh starts to venture out. His friend Brandon (Christopher Cowen) assures him it will only take 10 dates for Josh to find the new man of his dreams, and after getting some fashion advice from flamboyant wardrobe adviser Tex (Jim J. Bullock), Josh hits the Internet looking for love.
However, Josh ends up kissing more than his share of toads as he searches for Mr. Right. He runs through his dates with his sense of humor intact, and he tosses around plenty of funny putdowns along the way. In the funniest moment, Josh finds himself on what he thinks is a date with David Faustino of "Married with Children", playing a version of himself. It turns out David isn’t looking for a boyfriend but rather a gay guy to serve as person number three in the threesome his girlfriend is hoping for. With increasing disbelief, Josh rolls his eyes as David deadpans his way through increasingly perverted scenarios, one of which he’s sure will appeal to Josh. Soon it’s back into the dating pool once again. The movie comes to a abrupt conclusion that makes it seem like the film crew ran out of time and had to wrap things up that very afternoon.
"10 Attitudes" is one of those movies that serves to confirm your suspicions that everyone in the world is crazy except you. Everyone Josh meets is crazy: an actor/hustler, a druggie/actor, a waiter/actor, a waiter/actor/hustler, and a personal trainer/hustler. The screenplay was written by Jason Stuart and Michael O. Gallant, who also directed.
